The Knesset’s New Faces

Published in The Daily Beast

It turns out the big story of this election was Yair Lapid and Yesh Atid, and not Naftali Bennett and the Jewish Home (Habayit Hayehudi). By reaching 19 seats (if it holds), Yesh Atid will not only have exceeded expectations, but become the second largest party, surpassing Labor. Yesh Atid together with Likud-Beitenu reach 50 seats, meaning that adding any of the next three largest parties—Labor, Jewish Home, or Shas—would already put them over the top. This gives potentially game-changing power to Yair Lapid to try to determine the composition of the next coalition.

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Balad’s Parody ‘Hatikvah’ Ad

Published in The Daily Beast

On the surface, Balad’s Press Conference ad is a comic parody intended to ridicule right-wing politicians and the bevy of legislation intended to question Arab citizens’ loyalty to the State of Israel. But the ad leads up to a call to Arab viewers to fight the legislation rather than to leave the political playing field to anti-Arab politicians, and of course, to vote for Balad. Intriguingly, a party considered to be separatist is asking its voters to become more active citizens in Israeli society, to engage with its cultural symbols and political discourse.

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A Survey Of Yesh Atid Ads

Published in The Daily Beast

Upside Down, Everything Is Upside Down“: Yesh Atid head Yair Lapid appears upside down to explain the upside down priorities of the state; no one takes care of the soldiers but those who don’t serve are given money; the people who pay the highest taxes benefit the least from public education; the middle class who works the hardest will never be able to afford to buy an apartment, while those who don’t work are given apartments at half-price. As his picture flips over to be right side up, the Lapid argues that his party is the only one which will fight for the middle class, which will change priorities so the middle class which shoulders the burdens of the country will get what they deserve.

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Meretz Appeals To Smart Secular Women

Published in The Daily Beast

In seven seconds, before a word has been spoken, we know that Galon immigrated to Israel as a child; that she is 56; and that she is a wife, mother, and doctoral student—hence, an intellectual—studying gender studies, a field associated with feminism, but at Bar Ilan, a university under Orthodox auspices. What follows is a brief, rapid-fire biography—Meretz doesn’t get much ad time—primarily drawing on stills.

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